Seems these days everyone has one ~ a blog that is. Once you have a blog up and running and some visitors coming it's important to build a relationship with those readers. You want to keep them coming back. You want them to tell their friends about your blog, this will build your readership and word of mouth traffic is easily monetized.
Use your e-mail. Today, blogging is overcoming the e-mails popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
Have people opt in. When you give something to your readers for free, as long as it is something they are interested in they will give you their email address. Once they have done this you have the opportunity to send them emails. You can send them more free material, like a course related to your subject, but you can also send them affiliate offers which will make you some money.
Understand your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
Join the club. The club of blogs that is. There are quite a few blog networks around where you can get together with other bloggers in your niche. By joining these networks you can swap links, and end up sharing traffic. You can get some good feedback on your blog as well as new ideas for topics to blog about.
RSS should be your best friend. It is a relatively new technology but it is growing by leaps and bounds. Your RSS feed allows your readers to grab your content and read it either on their desktop or in a reader. This makes your blog very convenient for your readers. You can also use your RSS feed to submit to RSS directories. This will get you more backlinks which equates to higher search engine rankings and more traffic.
Maintaining a relationship with your readers can seem complicated, but it really isn't. You just need to keep them in mind while you are blogging, and write what they want or need. The more you make your readers happy the more they will tell others about you, which leads to more traffic. It really is a win/win.
About the Author:
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